Some aspect of American Indian literature Essay Example | Topics and Well Written Essays - 750 words

Some aspect of American Indian literature - Essay Example Actors from India have to choose between portraying unflattering portraits of the history and culture or if they have to abandon their hopes of making a living from acting. As Hollywood kept on developing, there was an increasing decline in the Western genre films. This made the depiction of the Indian stereotyping to reduce. Actors of Indian origin almost vanished from audience screens. Were it not for the multi-Oscar win by Kevin Costner in the ‘Dance with Wolves’ in 1990, the actors may have all disappeared. This film brought together some of the prominent Indian actors and offered the audience a developed and sensitive Indian cultural representation. The movie ‘The Last of The Mohicans’ in 1992 also renewed the interest of the audiences in Native American Culture. As Indians were seeking opportunities in Hollywood, they came across several limitations. They were given smaller roles, with only few starring roles available for them. In the recent past, there has been an in increase in the number of Native America scriptwriters and producers, who are working to provide audiences with a new Indian culture perspective. It is now the job of Native Americans to come out and challenge the existing racial stereotypes that have been established by Hollywood filmmakers (Simmon 98). Chris Eyre was able to achieve this with his ‘Smoke Signals’ film in 1998, which was written, directed, and starred by only Native Americans. The film managed to set a benchmark for its presence in Hollywood which is dominated by the westerns. The film is regarded as among the few films that have been widely distributed in which the Indians actors have produced their own narrative. More changes in the film industry were observed in the 1990s. In 1995, Disney came up with the ‘Pocahontas’ which was an animation with the supposed protagonists voiced by Native Irene Bedard (Simmon 25). The movie further served the role of demonstrating the English savagery that has not

Case Study Analysis (REPORT) Essay Example | Topics and Well Written Essays - 2500 words

Case Study Analysis (REPORT) - Essay Example It would also examine the role of marketing communications towards generating competitive advantage for business organizations and development of trust and confidence among the customers so as to generate long term profitability and sustainability in the business market. Table of Contents Case Study Analysis (REPORT) 1 Executive Summary 2 Introduction 4 Part 1 4 New Product Development Process 4 Idea Generation 5 Idea Screening 5 Concept Development and Testing 5 Analysis of Business 6 Development of Product 6 Market Testing 6 Product Commercialisation 7 Product Life Cycle 7 BCG Matrix 8 Part 2 9 Marketing Communications Mix- Comparative Analysis 9 References 13 Introduction Business organizations are essentially operating in a turbulent business environment. The aspect of globalisation has increased the average number of players in the market which has intensified the competition among the business organizations. This has intensified the need for ensuring business excellence that le ads to creation of competitive advantage. ... using a different strategy which includes improvements in the product or service mix as well as use of a marketing communications strategy that helps firms to communicate and reach out to their target audience. The heightened levels of competition in the markets has also enhanced the importance of brand image that is largely important as it is widely being used by consumers to differentiate between the products and service offered by the different players in the market. The present study would analyse the aspect of new product development by including a comparative analysis of different brands. Part 1 New Product Development Process New product development is a comprehensive process that encompasses the aspects of idea generation, idea screening, concept development and testing, analysis of business, development of product, testing the market and finally product commercialisation (Havaldar, 2010, p.188). Idea Generation Idea generation involves conceptualisation of new ideas for a pr oduct or service. The success of this stage largely involves garnering large number of executable ideas which can be either obtained from employees or from any other source. The idea must be such that it is largely unique in nature and has the ability to make a mark for itself in the market. In case of Denkit the teachers had two business ideas which were largely unique and innovative in nature as no such product was available in the market. In case of Hovis the company developed an idea that served to augment the present product offering of the organization by introducing new ideas for product development. Kit Kat’s new product development ideas mainly include the aspect of modifications in packaging and design. Idea Screening The next stage in the new product development includes idea

The Conservation Of Madagascar And Its Lemurs Biology Essay

The Conservation Of Madagascar And Its Lemurs Biology Essay The extraordinary island of Madagascar is unlike anywhere else on earth. Roughly the size of France, with an area of 226,658 square miles, it is the worlds fourth largest island. It lies in the Indian Ocean, approximatly 250 miles off the coast of Southern Africa. Madagascar, and the tiny island of Comoro, provide the only present-day native habitat to lemurs (Butler, 2009). Nicknamed the 8th Continent because of its diversity of species (Hooper, 2005), Madagascar lacks the dominant form of primates distributed worldwide. Instead, their niche has been filled by an older group of primates, the Lemurs. Due to Madagascars isolation, lemurs have an interesting evolutionary history. Madagascar was originally part of the super continent Gondwanaland. As Gondwanaland began to break apart around 160 million years ago, Madagascar broke away from Africa (Carwardine, 2009). The Island continued to drift, moving away from Africa and by the evolution of monkeys, 17-23 million years ago, Madagascar was already isolated. As highly intelligent and adaptive primates, monkeys, quickly became the dominant primates around the rest of the world. The Strepsirhini, the suborder that includes the lemurs, lorises, bushbabies, and pottos, were driven away and towards extinction by these advanced primates. The lorises, bushbabies, and pottos were able to relatively successfully coexist with the monkeys, largely due to their nocturnal and insectivorous traits. They did not compete with the monkeys; however, the lemur lineage was driven to find a new home, Madagascar (Baines, 1997). As the island of Madagascar drifted futher from Africa, the lemurs were then isolated from the rest of the world and its evolutionary changes. They are now By far the most renowned and diverse group of Madagascars mammals (Sauther, 2009). They have spread throughout Madagascar, filling the niches without much competition or predators. Today lemurs are found in almost all of the ecosystems of Madagascar (Carwardine, 2009), many have adapted in amazing and bizarre ways to ensure their survival. Higher primates or homo-sapiens did not reach Madagascar until around 2,000 years ago, when they learned to navigate the seas (Oldfield, 2002). Once there, humans began to systematically destroy the previously untouched island .15 species of lemur are known to have become be extinct, but many more are thought to have disappeared before they were even discovered. Currently all lemurs are in danger, largely due to habitat destruction and hunting. Madagascars terrain is as diverse as its wildlife with coastal plains, mountain ranges, dramatic escarpments, and dense rainforest. As such, there is a great diversity of ecosystems, each with differing vegetation and therefore: different species. This is usually in accordance with relief, geology and rainfall. The first humans to arrive on Madagascar were the ancestors of the Sakalava people, who originated in Indonesia and now live in the West of the island. These early settlers practiced shifting cultivation, burning the previously untouched vegetation. In the 9th and 13th centuries respectively, the ancestors of the Merina people and Betsileo tribes of Northern Madagascar also arrived from Indonesia, and began farming rice. During the last 1,200 years people from Africa and the Arabian Peninsular have also settled in Madagascar, bringing with them Zebu cattle. Many traditional ceremonies and rituals are based around Zebu cattle, even today many Madagascians measure their wealth by the number of Zebu they own. As such there is now more Zebu than people on Madagascar. Every year vast areas of vegetation are burnt in an attempt to improve pasture for these animals (Oldfield, 2002). In 1895 Madagascar became a French colony. These new settlers began harvesting valuable hardwoods for export, such as ebonies and rosewoods, the harvesting of these trees continues today. The endangered Dalbergia delphinensis tree is one of over 30 rosewoods threatened due to selective felling (Oldfield, 2009). The restricted distribution of this species also coincides with a proposed site for a titanium mine which threatens all the remaining coastal forest in Southeast Madagascar (Kimball, 2009). Also to its detriment, Madagascars rainforests contain valuable minerals, such as gold and sapphires. Attempts to extract these poses further threats. Mining is one of the many threats to Madagascars forests and the many species that rely on them. Wood is also cut for fuel and many logging companies are keen to acquire forest concessions. Another threat is the local form of shifting cultivation known as tavy. Most of Madagascars 13 million human inhabitants depend on the land for their livelihood. Massive amounts of forest are cleared every year by cut and burn techniques for rice cultivation, maize and cassava. Many areas are exhausted of their nutrients and then abandoned, the secondary vegetation that then grows is known as savoka, this is eventually replaced by grassland (Oldfield, 2002). Madagascar is home to a massive 10,000 or so plant species, 80% of which are endemic to the island (Carwardine, 2009). Although Madagascars animal diversity is less striking, many species are unique to the island. Over 250 bird species, nearly half of which are endemic to the island, 300 species of reptiles, over 90% of which are found only on Madagascar (Oldfield, 2002). The islands only amphibians, 178 frog species, all of which are endemic and more than 33 known species of lemur inhabit Madagascar, more than half in its depleting rainforests. According to the Botanist, Henri Perrier de la Bathie, writng in 1921, The once mighty rainforests of Madagascar have declined dramatically. As early as 1921, felling had destroyed ninety per cent of Madagascars forests (Sauther, 2006 ). Biologically, it is regarded as one of the richest areas on the planet (Green, 1990), however, no one has ever managed to make a full evaluation of Madagascars many threatened rainforest species. Conservation-status information on some species of animals and trees has been assembled, but is nowhere near complete. Of the rainforest species of lemurs alone, threatened species include the Indri, as well as the Aye-aye, Hairy-eared Dwarf Lemur, Golden Bamboo Lemur and the Red-bellied Lemur. According to Ian Tattershal in Michelle Sauthers report, Lemurs: Ecology and Adaptations, there is general agreement that the lemurs, including the recently extinct subfossil forms, should be classified into seven families: Cheirogaleidae, the dwarf lemurs with five living genera; Lemuridae, the true lemurs and their close relatives, with five genera (one extinct); Lepilemuridae, with two genera (one extinct); Indriidae, with three living genera, Archaeolemuridae, with two genera (both extinct); Palaeopropithecidae, with four genera (all extinct) and Daubentoniidae, the aye-ayes, with a single living genus and species. Depending on whose classification is accepted, living lemurs may number up to forty different species and possibly even up to seventy two species, if subspecies are included in the count. With these numbers, and despite recent extinctions, Madagascar ranks third highest on the list of high-primate diversity countries worldwide (Sauther, 2009), despite being only one tenth of the size of the world leader, Brazil. All of these species of lemur are endemic to Madagascar. According to the ICUN Red List of Threatened Species, each of these species has different threats to their survival. Many lemurs, such as the Red-ruffed Lemur, and many types of bamboo lemurs are critically endangered. With a drastically reduced habitat there are few left in the wild. The Hairy-eared Dwarf Lemur, Golden-brown Mouse Lemur, and the Black and White Ruffed Lemurs are not as close to extinction, but are listed as endangered. Some of the lemurs listed as vulnerable include the Black Lemur, Crowned Lemur, and a number of Fork-marked Lemurs. Perhaps the most remarkable lemur species have long been extinct. These included the Archaeoindris, which was larger than an adult male gorilla, the Babakotia and the Magaladapsis. All lemurs are protected by law, and in many communities it is considered taboo to kill an Indri, but elsewhere, the Indri, and many other species of lemur, are hunted for food and sometimes sold as bush meat or pets (Carwardne, 2009). Madagascar has suffered environmental degradation over a significant part of its land mass. Once covered with rainforests, most of the Eastern third of Madagascar is now, either barren, or reduced to shrub land. As indigenous vegetation is cut and burned for fuel many areas such as the Spiny forest, which contains many rare plant and animal species endemic to the island, have given way to cactus scrub. Around eighty per cent of the original plant cover has been destroyed and much of the terrain is now degraded grassland (Oldfield, 2002). Each year, a further 1% of Madagascars forests are levelled. This mass deforestation not only affects the land and its inhabitants directly, but also indirectly. Without vegetation to absorb moisture the soil is eroding away at an alarming rate. Enviromental regulations have been in place to protect the forests and species of Madagascar since 1881 and at present, more money is put towards the conservation of Madagascar, than any other part of Africa (Butler, 2009). Madagascar is one of the worlds poorest nations, with a per capita income of approximately $240 per year. About 80 percent of the population are subsistence farmers, many of whom depend entirely on natural capital to support their way of life. The peoples dependency on the land and natural resources is of major consequence to Madagascars ecosystems and endemic biodiversity (Kremen, 2010). The major environmental problems of Madagascar include deforestation, and thus loss of habitat, agricultural fires, erosion and soil degradation and the over exploitation of resources. The deforestation of Madagascar can be mostly attributed to three activities. Tavy, or slash and burn agriculture, logging for timber, and fuel wood and charcoal production. Tavy is a large part of Malagasy culture, and has been since the arrival of humans on the island. It is used to convert tropical rainforest into rice fields. An acre or two of land may be cut or burned; it is then planted with rice. After several years production the land is then left fallow for up to six years before replanting (Kremen, 2010). After several of these cycles the land is exhausted of all its nutrients and no primary vegetation will grow. The land then becomes barren and only scrubs and a few grasses will grow. This vegetation is often insufficient to anchor the soil, especially on slopes, making erosion a problem. According to the ICUN, the high value of Malagasy hardwoods also makes logging for timber a significant problem in many areas of Madagascar, especially in the rainforests of Eastern Madagascar. Even the few areas that are protected are often illegally logged and even the endemic spiny forests of Madagascar are being cut at an alarming rate for charcoal and fuelwood production. Every year, as much as a third of what remains of Madagascars forest burn. Fires set for land clearing and pastureland often spread into adjoining forests ,causing much damage and further reducing the habitat of many species of flora and fauna. For Madagascar, a country that relies on agricultural production as the foundation of its economy, the loss of this soil, due to erosion, is a massive problem. The deforestation of Madagascars central highlands plus weathering has resulted in massive soil erosion accounting for up to 400 tons per year. Every yea,r the cost of environmental damage is approximated to between 100 and 290 billion US dollars. Deforestation represents 75% of this loss and 15% due to the erosion that effects agricultural and pastoral production (Oldfield, 2002). Due to the factors mentioned throughout, and many more, Madagascars species are among the most threatened in the world. Since the arrival of man Madagascar has lost a known 16 species of lemur, including one the size of a gorilla; a pygmy hippo, the largest land bird to ever walk the planet, and giant tortoises, a species that had survived for 200 million years. The ICUN Redlist currently includes 472 Malagasy species at risk of becoming extinct, although this number is probably massively optimistic. Today, Madagascar is arguably the worlds highest conservation priority (ICUN, 2011). Ensuring the survival of lemurs is not only important because they are endemic to Madagascar, but also because they benefit plants and other animals. Many species of lemur are very important seed dispersers for forest trees and pollinators for many of the plants that are also endemic to Madagascar. They are also an important source of food for other animals. The National Association for the Management of Protected Areas in Madagascar (ANGAP) was founded in 1990 to manage Madagascars protected areas system. ANGAPs mission is to safeguard Madagascars ecosystem, research the potential of Madagascars biodiversity, develop environmental education programs for local people, promote potential commercial applications of Madagascars biodiversity, for example ecotourism, and to support sustainable development activities in areas surrounding protected zones. One of ANGAPs goals is to enable local communities to directly benefit from the conservation of Madagascar. Half of the entrance fees to the conservation parks go directly to local communities and visitors can not enter a park without hiring a local guide. ANGAP also works closely with many other organisations and scientists to asses the impact of visitors to the parks and reserves and study the biodiversity of Madagascar. The ANGAP manages the protected areas network in Madagascar (Butler, 200 9). The network includes three types of protected area. Strict nature reserves, national parks, and wildlife reserves. In 2003, at the ICUNs world parks congress, Marc Ravalomanana, the Malagasy president, announced a bold plan to expand the amount of area under protection from approximately 1.7 million hectares to over 6 million hectares. In 2005 the first 10,000 km2 of the new protected areas system of Madagascar was granted protection status and in 2006 1 million hectares was added, both contributing to the overall goal of 10% of Madagascar being protected. This plan also involved broadening the definition of protected areas in Madagascar and legislation has since been passed to allow four new categories of protected area, natural parks, natural monuments, protected landscapes, and national resource reserves (Butler, 2009). Madagascar currently has 19 terrestrial national parks, 2 marine national parks, 5 complete natural reserves, and 21 special reserves. Reference List Baines, E (1997) University of Edinburgh Natural History Museum. Retrieved from http://www.nhc.ed.ac.uk/index.php?page=493.504.513. Accessed 28/4/2011 Burnie, D (2001). Animal. London: Dorling Kindersley Butler, R. (2009) Wild Madagascar. Retrieved from http://www.wildmadagascar.org/history/. Accessed 29/4/2011 Carwardine, M (2009). Last Chance to See. London: Harper Collins Green, G Sussman, R (1990). Science, New Series, Vol. 248, No. 4952, Pages 212 215 Hooper, R (2005). New Scientist Madagascar Reveals Two New Species of Lemur. Retrieved from http://www.newscientist.com/article/dn7818. Accessed 14/4/2011 ICUN, 2011. ICUN Red List of Threatened Species. Version 2010.4. Retrieved from http://www.iucnredlist.org/apps/redlist/search. Accessed 24/4/2011 Kimball, S et al (2009). USGA Minerals Yearbook, Area Reports: International 2006, Africa and the Middle East. Washington DC, USA: United Staes Government Printing Office Kottak, C (1980). Past in the Present: History, Ecology and Cultural Variation in Highland Madagascar. Chicago, USA: University of Michigan Press Kremen, C (2010). Traditions That Threaten. Retrieved from http://www.pbs.org/edens/madagascar/paradise.htm. Accessed on 1/5/2011 Oldfield, S (2002). Rainforest. London: New Holland Publishers (UK) Sauther, M (2006). Lemurs: Ecology and Adaptation. New York, USA: Springer Science and Business Media

Benefits of Genetically Modified Organisms Essay -- Genetic Engineerin

Even though we may not know it, GMO’s are everywhere. From the trees in a lumberyard, the pets we own, and most common, the food on our plates. GMO’s are genetically modified organisms. They have even been called â€Å"part of the fabric of American life† (Lambrecht 3). New controversies have risen up to fight these â€Å"deadly† foods. Do we really know what we are eating? Does it even matter? Biotechnologies and altering the characteristics of food have been around for many centuries. These uses were put into use to create useful products such as wine and bread and more recently to create resistant crops and antidotes in the medical field. The difference is that modern biotechnology is now associated with the modification of genes. This is not only limited to food. There are many other practical and useful purposes for this type of engineering. Although recently this use of technology has received a lot of flak and hostility towards these crops that in t urn has been holding back on advancement of the foods. Some of these misconceptions about these products are coming from people who don’t yet know how safe the GMO’s really are and don’t understand the possibilities that these foods have. Further innovation could develop into a long and jubilant rapport with genetically modified organisms. Thus, as long as GMO’s are labeled on the products then it is okay to sell them. We walk into grocery stores everywhere and we see these stickers on our products that say GMO and wonder what GMO’s actually are. These GMO product sticker means the food that we are buying is engineered to be bigger, better tasting, and resistant to disease. In Nova’s movie, Harvest of Fear, they explain how scientists do this by inserting genes or proteins into the DNA o... ...nd the global politics of food. New York: St. Martin's Press, 2001. Print. Mather, Robin. "The Threats From Genetically Modified Foods." Mother Earth News 251 (2012): 42. MasterFILE Premier. Web. 8 May 2012.Nestle, Marion. Safe food: bacteria, biotechnology, and bioterrorism. Berkeley, CA: University of California Press, 2003. Print. Whitman, Deborah B. "Genetically Modified Foods: Harmful or Helpful?" Genetically Modified Foods: Harmful or Helpful? Apr. 2000. Web. 08 May 2012. Powell, Douglas, †Genetically Modified Foods Should not be Labeled.† National Post (22 June 2001). Rpt in Genetic Engineering Ed. James D. Torr Detroit: Greenhaven Press, 2006. Current Controversies. Gale Opposing Viewpoints in Context. Web. 09 May 2012. "GMO | Life Is Fare." Life Is Fare | One woman's approach to living life to the fullest by eating happy food.. N.p., n.d. Web. 25 May 2012.

Early childhood education Essay

Describe potential negative effects of this curriculum and how it is developmentally inappropriate to literacy development. Sixty semester hours (or 90 quarter hours) of credits from an accredited college or university with six semester or nine quarter hours in courses related directly to child care and/or child development, from birth to age six; or One year (1560 clock hours) of child development experience in a nursery school, kindergarten, or licensed day care center and 30 semester hours (or 45 quarter hours) of credits from an accredited college or university with six semester or nine quarter hours in courses related directly to child care and/or child development, from birth to age six; orI will provide for you a comprehensive description of an individual who is trustworthy, ambitious and complease discuss specific values and beliefs of the teaching philosophy/http://www. scholastic. com/teachers/teaching-ideas/sharon-taylorI will provide for you a comprehensive description of an Eat in kitchen, plenty of closet space. Laundry in the building. Good schools in the area. Shopping nearby. Available now. Please call 847-991-5625 to schedule a showing. $800/month. One month security deposit required. This is a spacious, clean, and newly painted with new carpet apartment. This apartment has two bedrooms, 1 bath, separate dining room and balcony. The rent is $800 and laundry is also within the building. Please call (847)884-0544 for more information. This apartment is available as of right now. This is a spacious, clean, and newly painted with new carpet apartment. This apartment has two bedrooms, 1 bath, separate dining room and balcony. The rent is $800 and laundry is also within the building. Please call (847)884-0544 for more information. This apartment is available as of right now. This is a spacious, clean, and newly painted with new carpet apartment. This apartment has two bedrooms, 1 bath, separate dining room and balcony. The rent is $800 and laundry is also within the building. Please call (847)884-0544 for more information. This apartment is available as of right now. This is a spacious, clean, and newly painted with new carpet apartment. This apartment has two bedrooms, 1 bath, separate dining room and balcony. The rent is $800 and laundry is also within the building. Please call (847)884-0544 for more information. This apartment is available as of right now. This is a spacious, clean, and newly painted with new carpet apartment. This apartment has two bedrooms, 1 bath, separate dining room and balcony. The rent is $800 and laundry is also within the building. Please call (847)884-0544 for more information. This apartment is available as of right now. Large 2 bedroom, 1 bath apartment near Lake Cook Road and 53 expressway. Eat in kitchen, plenty of closet space. Laundry in the building. Good schools in the area. Shopping nearby. Available now. Please call 847-991-5625 to schedule a showing. $800/month. One month security deposit required. Large 2 bedroom, 1 bath apartment near Lake Cook Road and 53 expressway. Eat in kitchen, plenty of closet space. Laundry in the building. Good schools in the area. Shopping nearby. Available now. Please call 847-991-5625 to schedule a showing. $800/month. One month security deposit required. Large 2 bedroom, 1 bath apartment near Lake Cook Road and 53 expressway. Eat in kitchen, plenty of closet space. Laundry in the building. Good schools in the area. Shopping nearby. Available now. Please call 847-991-5625 to schedule a showing. $800/month. One month security deposit required. Describe potential negative effects of this curriculum and how it is developmentally inappropriate to literacy development. Sixty semester hours (or 90 quarter hours) of credits from an accredited college or university with six semester or nine quarter hours in courses related directly to child care and/or child development, from birth to age six; or One year (1560 clock hours) of child development experience in a nursery school, kindergarten, or licensed day care center and 30 semester hours (or 45 quarter hours). Of credits from an accredited college or university with six semester or nine quarter hours in courses related directly to child care and/or child development, from birth to age six; orSixty semester hours (or 90 quarter hours) of credits from an accredited college or university with six semester or nine quarter hours in courses related directly to child care and/or child development, from birth to age six;

Evidence Based Management Essay

Using evidences or facts to run the organization is not a new concept in the management practice. Some managers use their experiences, research, articles and other evidences conducted by business experts to make decisions in their organization. Using these evidences to create solutions to solve problems in the organization is known as evidence-based management (EBMgt). For the proponent of EBMgt, this decision–making process has some advantages in its implementation. Creating a good quality decision is a linear function with an improvement of data and information that are used as decision supports. Having reliable evidences and using systematic process, managers can create a better managerial and organizational decisions. In this good environment, organizations also will perform with a flexible way in implementing all decisions because they are resulted from numerous good researches. Finally, this model also will create a learning environment for managers to improve their comp etence to make a good decision. For the opponent of EBMgt, this practice is hard to be implemented in the organization because some reasons. Sometimes, it seems too much information for managers to consider as decision supports. Furthermore, from those data, managers frequently feel difficult to pick the reliable information. When managers think that they have a good evidence, sometimes they cannot use it as their decision support because it is not relevant to their organization in certain conditions. Lastly, managers frequently fall into the wrong business practice because a half-done solution that is offered by consultants. After that, managers often see other consulting firms to try misleading. To understand more deeply about EBMgt, let’s see an example of PT KAI, the Indonesian state-owned company that operate railways. Since the last four years, management of PT KAI has changed the company from getting loss USD 8.5 Million in 2008 to having profit more than USD 45 Million in 2013. The remarkable change in the company could not be separated from many innovations that has been applied by its management. In 2009, the management did some researches and survey about the company’s problems causing the lack of revenue. After that, they found two main issues that were human resources and services problem. To solve the first problem, the management applied the meritocracy system in its human resources system.